Why Modern Businesses Should Build Their Website with Framer

In today’s digital landscape, your website isn’t just a place for people to find you — it’s your most important marketing tool, sales engine, and brand experience. It needs to look exceptional, perform flawlessly, scale as you grow, and allow your team to keep it fresh without relying on developers for every small update.

For many businesses, traditional website platforms come with trade-offs: clunky workflows, rigid templates, slow update cycles, or endless plugin dependencies. That’s why more forward-thinking companies are turning to Framer — a modern website design and publishing platform that brings design and production together.

At Stray, we believe Framer represents the future of how business websites are built. Here’s why.

What Makes Framer Different

Framer combines the creative freedom of a professional design tool with the power of a fully-fledged website platform. It allows designers and teams to build visually stunning, responsive, production-ready websites — without the usual friction between design and development.

Some of the standout features that make Framer ideal for businesses:

• True design freedom — Build exactly what you want, without being locked into rigid templates.
• Built-in content management — Create and manage dynamic content like blogs, landing pages, or product listings easily.
• Instant publishing & hosting — No more complicated deployments or juggling servers.
• Performance & SEO baked in — Framer is fast by default, with easy metadata management and optimisation tools.
• On-page editing — Your team can update content directly on the page, with zero code.
• Seamless collaboration — Designers, marketers, and stakeholders can all work in one place.

Framer isn’t just a prettier website builder. It’s a platform built for modern teams that want speed, precision, and long-term flexibility.

Why Businesses Love Framer

1. Faster Time to Market

Framer removes the long handoff cycles between design and development. Ideas move from concept to live site in weeks, not months.

2. Visual Precision, Zero Compromise

Unlike block-based builders, Framer gives complete control over layout and typography. What you design is exactly what goes live.

3. Easy to Maintain

Once your site is built, your team can make updates confidently without breaking layouts or calling a developer for help.

4. Performance and SEO, Out of the Box

No extra plugins. No third-party dependencies. Framer sites are fast, clean, and search-friendly from day one.

5. Room to Grow

As your business evolves, Framer’s flexible structure and scalable pricing let your website grow with you.

When Framer Is the Right Choice

Framer is perfect for marketing websites, brand sites, startup launches, landing pages, and company sites that need to look beautiful, perform well, and be easy to manage.

It’s not intended to run complex web applications or heavy e-commerce by itself, but that’s rarely what most business websites need. For marketing-led, design-driven sites, it hits a sweet spot between power and simplicity.

Why Choose Stray to Build Your Framer Website

Choosing the right platform is only half the equation. To get the most out of Framer, you need an agency that understands how to design, structure, and launch sites that don’t just look good — they deliver results.

Here’s what sets Stray apart:

Deep Platform Expertise

We’ve built Framer websites from the ground up and know how to structure them for performance, flexibility, and easy content management.

Design + Strategy Combined

We bring a strategic lens to design — ensuring your site supports your business goals, not just aesthetics.

Smooth Handover

We set up Framer sites so your team can take ownership after launch, confidently managing content and pages in-house.

Integrations and Customisation

Need to connect your site to marketing tools, CRMs, or external services? We architect clean, future-proof solutions.

Ongoing Support

We offer post-launch optimisation, content strategy support, A/B testing, and performance monitoring to keep your site sharp long after it goes live.

What Working with Stray Looks Like

1. Discovery & Strategy – Understanding your goals, audience, and content structure.
2. Design System – Creating a visual blueprint and responsive structure.
3. Build & CMS Setup – Developing the site in Framer and structuring content collections.
4. Testing & Launch – Ensuring performance, SEO, and polish.
5. Training & Support – Equipping your team to manage the site with ease.

Our process is transparent, efficient, and focused on delivering a website you’ll actually enjoy using.

Ready to Build Something Better?

Framer is changing the way modern websites are built — faster, cleaner, and more flexible than ever before. When paired with Stray’s design expertise and strategic approach, it becomes a powerful tool to grow your business online.

If you’re planning a new website or a redesign, let’s talk. We’ll show you how a Framer site built by Stray can elevate your digital presence and give your team the freedom to focus on what matters most.

Get in touch with Stray today to start your Framer project.